Many people see giant custom inflatables as they are driving around town and have no idea how to use one of these or even how to get one of these for their grand opening promotion.
The easy answer is most retailers use a full service outdoor promotions company that actually has many types of products to offer but is particularly well versed in the manufacturing, installation and maintenance of this form of inflatable advertising. While a retailer can design, sub contract the manufacturing of the inflatable and then have their own people install the inflatable, most opt to use a professional company that belongs to the IADA (Inflatable Advertisers Dealers Association).
Many of these companies have been members for over 30 years and supply quality products that meet the demands of outdoor conditions. They are also well versed in city codes, working with inspectors; proper rooftop installation and they will also carry at least a $1million liability insurance policy to safeguard your interests.
Using a seasoned professional inflatable advertising company provides the best of all worlds including a huge selection of custom inflatables, grand opening balloons, and suggestions for best practices for inflatable advertising. The larger inflatable advertising companies know the city codes well and have a great reach across regions and the nation with the ability to install and maintain multiple locations simultaneously.