Visual marketing is one of the most effective advertising efforts a business can use to attract attention and therefore increase sales. Including as many of the following four aspects will promise a high ROI on your visual marketing efforts!
IT MIGHT SOUND OBVIOUS, BUT CUSTOMERS CAN’T BUY A MEMBERSHIP IF THEY DON’T KNOW YOU’RE THERE. THERE IS SO MUCH VISUAL CLUTTER ON THE RETAIL FRONT AND PRINTED MEDIA THAT SUCCESSFUL RETAIL MARKETERS HAVE TO MAKE EVERY EFFORT TO “STAND OUT” AMONG THEIR RETAIL FRIENDS. Read More→
by Elizabeth Pritchett
Every decision you make as a brand says something about you. The colors and font of your logo and general branding. The copy on your website. Product packaging. Every decision impacts the core of your culture and customer perception. Read More→
by Elizabeth Pritchett, Certified Google Partner, Bellwether Concepts
How many times have you typed descriptive words into a Google search and come up with search results that have nothing to do with what you need? So frustrating! Unfortunately, this happens quite often and can waste precious time. Here are some tips to help you get exactly what you are looking for on the internet and expedite your search process. Read More→
SO THE FIRST QUESTION … “WHAT IS A COST MARKETING PROMOTION?” THIS TERM IS OFTEN USED LOOSELY SO LET’S PUT IT INTO CONTEXT WITH AN EXAMPLE. Read More→
Many people see giant custom inflatables as they are driving around town and have no idea how to use one of these or even how to get one of these for their grand opening promotion.
The easy answer is most retailers use a full service outdoor promotions company that actually has many types of products to offer but is particularly well versed in the manufacturing, installation and maintenance of this form of inflatable advertising. While a retailer can design, sub contract the manufacturing of the inflatable and then have their own people install the inflatable, most opt to use a professional company that belongs to the IADA (Inflatable Advertisers Dealers Association). Read More→