There’s no denying that consumers are spending a lot of time online these days. Today when you’re online there is no escape from the bombardment of pop-up ads, in-timeline ads, and even your friends incessantly posting multi-level marketing bids – so consumers have begun training themselves to ignore this contact barrage of annoying online ads. In fact, there are now 198 million active adblock users — and counting — around the world, according to anti-adblocking solutions provider PageFair. Ad blocking technology causes quite a ding in publishers’ revenues. This is why out-of-home advertising is still so important and very much alive as a successful means to create awareness of a specific business or campaign.